Specialists vs. Generalists
Consider a big budget movie featuring dinosaurs. You know that long list of technical credits at the end? There are specialists doing things you’ve probably never heard of. There are animators, of course, but also motion capture artists, matchmovers, rotoscopers, matte painters, compositors, pipeline specialists, wire removers, colorists, and many more. There are computer graphics experts who focus on the way the skin reflects light. There are others that model digital muscles so they move realistically under the skin. With the budget of a Hollywood extravaganza, specialists can be hired to work on each of the tasks that the movie needs.
Web projects also require plenty of different tasks, but usually the budget doesn’t support hiring individual specialists to perform each one. There’s writing, photography, coding, branding, UX and interface design, search engine optimization, server engineers, database administrators, and so on. Hiring specialists for each of these tasks would be prohibitively expensive. The trick is to find generalists with a wide range of capabilities and lots of experience. You need an experienced outfit that can do it all.
Photo: JurassicWorld.com Pipsqueak didn’t work on “Jurassic World.” It’s invoked here as an example.
Pipsqueak’s In-house Skills
Pipsqueak puts the “multi” in multimedia. We’re fast, creative, diligent, and practical. And Pipsqueak has been doing this for 30 years. Here's some of what we’ve learned along the way.
- Web Work
- Project Design
- Interaction Design
- Graphic Design
- Project Management
In the portfolio section of our website, we highlight some of our skills and present them individually. But it’s in combination that they solve the problems of our clients. The synthesis is much greater than the parts.
They Got Some Cool Tools!
Can your project use our broad production capabilities?
Because each project was created to solve a particular set of problems, they are quite diverse. We use our design process to create projects that meet sponsor goals, audience needs, and work within a strict set of constraints.
Visual aesthetics and good writing are important, but modern projects need more. They require thoughtful design so that users enjoy interacting with them. They must be well engineered to work across the wide range of devices used to access them. And they must be efficiently maintained to remain useful and cost effective over time.
It’s our combination of skills, services, and experience that make Pipsqueak Productions a good candidate to consider for your next project.